Privacy Policy

1. Introduction

AJ Autocare Luton Ltd (“we”, “us”, “our”) respects your privacy and complies with UK GDPR. This policy explains how we collect, process, store, and share your personal data when you visit our site, request services, or contact us.

2. Data Controller & Contact Details

AJ Autocare Luton Ltd (Company No. 11984687)
Unit A, 66–80 Arundel Road, Maidenhall, Luton, Bedfordshire, LU4 8DY
📞 01582 965 050 · 📱 07450 970 165 · ✉️ ajautocareluton@gmail.com

3. Personal Data We Collect

• Contact & booking forms: name, email, phone, vehicle details, service type

• Communications: content of calls, emails, messages regarding services or bookings

• Site analytics: anonymised IP address, device/browser info, pages visited, session duration via essential and performance cookies—no advertising or profiling cookies

4. How We Use Your Data

We utilise personal data to:

• Provide quotes and deliver MOTs (Class 4, 5 & 7), servicing, diagnostics, repairs, clutch, brake, air-con, battery, tyre and exhaust work

• Send confirmations, reminders, certificates, and follow-ups

• Enhance our website and services using anonymised analytics

• Comply with financial, warranty, and legal record-keeping requirements

5. Legal Basis for Processing

• Contractual necessity: to fulfil your booking or service

• Legitimate interests: to operate and improve our business and website

• Consent: for marketing or follow-up communications, when applicable

• Legal obligation: to retain records under regulatory or tax requirements

6. Data Sharing

We do not sell or rent your data. It may be shared with:

• Service providers (e.g., hosting, email, analytics) under processing agreements

• Regulatory bodies, insurers, or warranty providers when legally required

7. Cookies & Tracking

• Essential cookies: required for forms and site functionality

• Performance cookies: anonymised analytics via Google Analytics
  No advertising or profiling cookies are deployed

8. Data Retention

• Service & enquiry records: retained for up to 7 years

• Analytics session logs: deleted after 24 months; aggregated data retained if needed

9. Your Rights

Under UK GDPR, you have the right to:

• Access, correct, erase, restrict, or transfer your personal data

• Withdraw consent or object to processing
  To exercise your rights, contact us using the details above. You may also lodge a complaint with the ICO.

10. Security

We protect your data using SSL, secure hosting, access controls, and team training. While no system is completely infallible, we uphold industry best practices.

11. International Transfers

All personal data is stored and processed within the UK—no overseas transfers.

12. Policy Updates

This policy may be updated periodically. The Effective Date above reflects the latest version. Ongoing use of our website indicates your acceptance of any changes.